I am truly grateful for the internet but as I go through my day, there’s always little things that would make a big difference if they were different.
Here’s a few that occur to me, feel free to add any of your own…
OK, obviously we wouldn’t have spam. Or deceptive subject lines.
And using re: when it isn’t a re: would get your internet access banned for a month.
And no marketers would cross that line and still use it just because they’ve proved the open rate is higher. Re: would retain it’s importance.
Emails wouldn’t be marked as important unless…they were important to me.
Scripts that let me buy through paypal but then insist on using my paypal address for emailing me everything would not exist. I don’t want noise in my account email addresses.
In fact everything I have to sign up for where there might be truly important messages like ‘your credit card is about to expire’ would allow you to have 2 email addresses – one for critical must respond messages and one for everything else. And no-one would abuse that just because they know the critals would get opened.
Membership sites that also have a forum would use the same login (oops, my site fails this one before anyone points that out . Same for support desk function.
All sites would allow me to determine how long I want my session timeout to be. I know who uses my PC. Me. You don’t have to take responsibility for my security in that way.
People who register with you and have spam arrest protecting their email address would whitelist you before they sign up for your service. As I saw someone point out recently, the marketer cannot do that for you because they would be declaring they will never send a commercial message.
Joe public would become educated and not send emails with 138 people in the CC field.
Nobody would email me out of the blue by replying to a 3 month old email nothing to do with what they want to say and not even edit the subject line.
No audio on web pages would start automatically. I think many marketers are becoming more respectful of their visitors and doing things right even if they might get lower results. Treat others…
Quicktime wouldn’t exist or if it did, it would respect my wishes to not keep going into automatic start every time it does an update.
Websites wouldn’t pop up a non-resizable window that was too small for the contents so you had to use scroll bars.
Newsletters wouldn’t have an unsubscribe link that unsubscribes you without a confirmation prompt.
If I’ve made a mistake on a field on a form and have to go back, I wouldn’t have to retype anything that was OK, including the password twice.
I wouldn’t have to put my email address twice (because I only copy & paste anyway )
Oh, I nearly forgot: marketers would no longer tell prospects they have to clear their cookies to make sure the marketer gets the sale – what about all the other affiliates cookies that are then cleared? Not to mention the general inconvenience to me when I clear my cookies.
A couple of those are subjective I know…what do you think? What would you add to this list?