This page is for my referrals in any traffic exchanges. Obviously most of my advice is generic to most traffic exchanges. But check out the traffic exchanges sub menus in case there’s specific advice for the particular traffic exchange.
You should also check out AdKreator – the best way to create your own splash and squeeze pages.
I’m going to put my most important advice here but I don’t want to reinvent the wheel – I already wrote a very comprehensive guide to traffic exchanges and I’ll give you the link at the end. It’s a PDF that you can go read and it’s been highly acclaimed by traffic exchange users and owners alike.
Traffic exchanges are a great way to get visitors to your website. The basic principle is ‘you look at mine, I’ll look at yours’ – with fairness being ‘enforced’ by credits; you earn credits by viewing other members’ sites for a set period of time and you need credits to show your site to others.
Some of the great things about traffic exchanges:
- You can be a free member (mostly) and still get traffic (you have to work harder)
- The people viewing your site are generally looking to make money online, so your offer will often be targeted well
- You can refer others to the traffic exchange and get free credits in return
Some not so great things:
- Some pages don’t work too well on exchanges and often that’s because…
- Your visitor generally only looks at your site for 7-20 seconds (depending on the exchange)
- If you’re not upgraded it’s time consuming earning substantial credits
Those negatives are not so bad if you do things the right way and that’s what this page is all about – stopping you making mistakes that will make your experience with traffic exchanges a negative one. Many people do give up and conclude traffic exchanges are a waste of time – it’s invariably because they do things wrong that could have been easily fixed in most cases.
Here are some guidlines:
- Use a fast loading page that is no more than a screen or two and preferably just one – people will rarely scroll down unless they’re particularly interested. Therefore your attention grabber absolutely must be ‘above the fold’ i.e. visible as soon as the page loads and without scrolling
- The best way to do that is to use splash or squeeze pages
- Make sure your page is presentable – no spelling mistakes, no colors that make things hard to read
- Track where possible (much more about this later)
- Keep good records of what sites you’re showing where so that if needed you can quickly pause campaigns to avoid wasting credits.
- Rely on a video – it often won’t load within the timer period (which could be as short as 7 seconds)
- Generally don’t have audio that starts automatically and definitely don’t hide the pause button or worse, not even have one. Nothing will annoy surfers more
- Use pages that cause popups, either when the page loads or when the person exits. These are fine in other circumstances but not on traffic exchanges
- Use language that could offend groups of people
The Big Question – Whether To Upgrade
I estimate that of the people that join traffic exchanges, 10% upgrade, 20% don’t upgrade but actively surf regularly to earn credits and the remainder rarely, if ever, surf.
Whether you upgrade or not, you’ll still generally need to do some surfing to earn enough credits every month to achieve anything worthwhile. If you remain free, you’re going to have to view between 1.5 and 3 pages (generally) to earn 1 credit. Generally as an upgraded member you’ll earn 1 credit per page view. There are exceptions and there are traffic exchanges that work quite differently.
If you’re serious about your business then you need to upgrade (but I’ll show you how to make that not cost you anything later). For example, let’s say you want to earn 5,000 credits a month. In a 2:1 exchange with a 7 second timer that’s over 19 hours of surfing. An upgrade might cost you $10 per month but then it would only take you 9 hours to earn the same credits. That’s 10 hours difference, the equivalent of $1 per hour – I’m sure you value your time greater than $1 per hour!!
I appreciate $10 a month might be a lot to some people. If that’s the case then you need to do what all smart members do – you promote the traffic exchange elsewhere until you have enough paying members that your commission offsets the monthly cost – then it’s effectively free to upgrade.
Something else to consider is that most people don’t surf just one exchange at a time – they surf 3,4 or 5 – sometimes more though I wouldn’t recommend surfing too many – it becomes counter productive.
That means that instead of earning 500 credits an hour as a free member, you could be earning 2000 credits an hour even as a free member.
Here’s my best advice: if you can’t afford to upgrade then you should use 50% of the credits you earn to promote the traffic exchanges that you’re a member of (and there’s a right way to do that too) so that you get referrals:
- Some of those referrals will upgrade – that’s fantastic. 3 or 4 will usually be enough to cover the cost of you upgrading
- Some of those referrals won’t upgrade but they will actively surf – that’s great – you’ll earn (typically) 10% of the credits they earn
- Some of them will just be dead wood. That’s not great but take the time to reach out (contact them) and offer help – some of them may do something as a result
Don’t ever waste an opportunity to contact someone you referred. Don’t pitch them, don’t try to get them to join your business – not right away anyway. Just offer help. If the communication becomes 2 way then you may be able to interest them in your offers later.
That 50% is an investment. It’s like this: if you don’t do that you’ll be surfing 19 hours a month for ever more and you’ll never upgrade. If you invest back in to your business as I describe then you’ll rapidly be able to upgrade (giving you more credits for the same time) and you’ll also get free traffic from your referrals.
It’s fair to say that unless you take this on board you’re going to find traffic exchanges a tough way to promote your main business. Tougher than it should be anyway. I have thousands of free credits a month in each of many exchanges from this strategy so I never have to surf (though I do) and I’m never out of pocket with my upgrades.
What & How To Promote Your Business
This is the other crucial factor – what do you promote and how? Obviously a lot of this is going to be a generalisation but it’s a good starting point.
If you’re selling products
People will often say traffic exchange visitors won’t buy – absolutely not true – they will. So if you’re selling something outright, you will make sales. However, the conversion rate will probably be quite low – like 1 in a 1000 or lower. And it very much depends obviously on the product, how wide the appeal is, how much it is and exactly how you promote it.
Putting a sales page up directly on the traffic exchange is not usually the way to make sales though. One thing you need to understand is that while surfers are looking at pages, they are generally aiming to earn credits – that’s why they’re surfing. While they will break from that to buy there and then if something looks interesting, mostly they won’t disturb their surfing session. That means they may bookmark the page to go back to later when they’re not surfing but of course if they do, will they go back? Often they won’t – they had good intentions but it’ll get forgotten.
What you need to do is capture their name and email address with a squeeze page. And the best way to get plenty of people volunteering those details is offer them something of perceived value for free in return.
For example, offer a free report on the squeeze page. When they sign up to get the free report, your autoresponder can send them a few low key emails over a few days and maybe on the 4th one can attempt to sell the product.
If you don’t have an autoresponder then you can have a download page with a buy now link on it.
What I’m describing here obviously needs some setting up which is why so few people do it. But don’t be put off, much of it is actually very easy and I’ll show you what’s involved later.
It’s fair to say that if you don’t already have the experience to set that kind of thing up then you’re probably promoting a 3rd party product rather than your own and they should already have designed an efficient and effective and proven sales funnel for you to use. If that’s the case then you should just be able to promote the way they suggest. But record your results, work out how many visitors you need on average to make a sale and don’t leave it too long before ditching the product and/or their way of promoting if you don’t get results.
If you’re promoting a program
If you’re promoting something people sign up to, e.g. a traffic exchange or a money making site then generally this is already optimised for signing up people. Almost every such program will have a variety of sales funnels that you can choose from, the visitor can (generally) sign up for free and they’ll get followed up by the program to encourage them to get their wallets or purse out.
Here are some things to look out for if you are or are considering promoting a money-making program:
- You should not promote a long sales page – it won’t be effective. If that’s all they provide then by all means test it for a while but you’ll be lucky to sign up people unless it’s very good.
- You should have a choice of several splash pages (small graphical pages that don’t give much a way and basically say click here for details). The interested ‘clickers’ are then taken on to a ‘sales’ page (called a sales page even if technically it isn’t selling anything at that point)
- You should have a choice of squeeze pages (also known as lead capture or optin pages) that sign up the person to an autoresponder. In other words, once the visitor has signed up, they’ll receive a succession of emails each one hoping to get the person to sign up to the program. You should test that process for yourself by signing up as a dummy member. If anything puts you off, or if you don’t get decent follow up mails – if you wouldn’t join then why will your visitor?
- The sales page should be well written and not overly hyped. It should be legal (for example income claims must be verifiable), there should be easily accessible terms of service and privacy links (on a sales page, not necessarily on splash or squeeze pages)
- There are a host of pointers as to what makes a good program and a bad one and I can’t advise in a general sense. The most obvious tip is DYOR – do your own research. See what others sa about the program. See if the owner is contactable. See if there’s a forum. Your cautiousness should be proportional to your expected investment (money and time) in the program.
If a program doesn’t meet these criteria, at least tread cautiously and don’t make the mistake of investing too much (if anything) before you start to see results and happy signups.
And remember: Every sales page, even if it’s a con is going to look good and be convincing. Don’t believe everything you read. If it walks like a duck, and it quacks – there’s a good chance it’s a duck!
Ok, those are my most important pointers for using traffic exchanges in general. Please take a moment to download my ebook Success With Traffic Exchanges. It’s 60 pages of no-fluff info and you really should read it once, preferably more before you do anything more. As this page may get seen by people that aren’t my referrals, this ebook is my loss leader for the full version which is over 100 pages and can be downloaded for free by any referral of mine but costs a measly $10 if you’re not my referral.
And if you’re not already in a traffic exchange as my referral then you can join any of the programs below and get the full version of the book for free.