If I’m your sponsor in a mailer, please check this page too.
This page is for the most general advice on using mailers. Many mailers are based on the same script and are almost identical to use. There are some custom, unique scripts that may be a bit different but generally once you’ve mastered one you can use them all.
Mailers get you results! With the right kind of offer, you should get results every single time you do a mailing – and if you’re in enough mailers, you can be mailing several times per day no problem at all.
Like a traffic exchange a mailer is effectively an ad-swap. You agree to read my email in return for me reading yours. Only the swaps are done between 1000s of members.
Credit Based Mailers
There are several variations on this but in principle you first earn credits by reading other members’ emails and then you can use those credits to send emails to other members. Usually there is some upper limit on how many you can mail at one time and there’s always an allowed mailing frequency e.g. as a free member you can email every 5 days. Upgraded members get other benefits including being able to mail more frequently.
Upgraded members also get an amount of credits every month so they could mail without needing to open emails (in principle) but this depends on the specific mailer.
When you send an email it’s generally going to a random selection of members. Therefore membership size of the mailer is an important factor. However, there are other important factors too.
With a credit based mailer, you don’t just have to read the email that’s sent – you also have to click on the credit link which then opens up a web page with a timer. You must view the web page for at least the allotted time, much like a traffic exchange. These are all things that help make the system fair for the advertiser.
Non Credit Based Mailers
Not all mailers use credits. Sometimes you just get a fixed allowance depending on your membership level e.g. 300 mails every 5 days for free, 3000 every 3 days for silver. With these mailers, there’s no incentive for the receiver to open mails.
Which Is Better?
The jury’s out on this one. Far fewer people will open the email in a non credit based mailer but those that do must be interested. Hence the subject line is crucially, crucially important.
On a credit based mailer, people are incentivised to open emails – they want to earn credits. The number of people that will open your mail and see the web page is 10x what it would be for non credit based mailers but it doesn’t mean you’ll get more sales/signups from the same number of mails sent.
Subject line is less important with non credit based mailers but it still makes a difference. Many people will only open some emails so you always want to make sure your subject line is intriguing and stands out and grabs attention.
What Kind Of Offers Work Best?
In my experience almost everything works on a mailer – sales, signups to free programs, signups to paid programs, opt-ins to your newsletter. Low priced items work much better than high priced – which is kind of obvious – but as a generalisation the people using mailers are more willing to spend than traffic exchange users – but they’re still generally people trying to build a business on a limited budget.
Testing is the name of the game with mailers. Assuming that you took the pledge of professionalism then doing anything at all means doing it properly – try, measure, record, tweak, repeat.
The variables that can influence your results:
- time of day *
- subject line *****
- the from address **
- email body ***
- website landing page *****
- the mailer! ***
- day of week **
- personalisation **
- spelling/grammar **
- style of email **
- position of link in email *
- What’s on TV at the time *
- What the weather is like **
- The season **
* some influence | ** fair influence | *** important | ***** very important
In other words, lots of things could potentially make a difference.
On a non credit based mailer, the subject line could easily make a 3-fold difference to the number of people that open your email. Once they open the email, your first paragraph could again make a factor of 3 difference. So just with those two variables you could get nearly a 10:1 difference in results.
If your offer is a hard sell, lure them onto a list because you won’t make the sale in one email unless you have a really good email and web page.
Power of Referrals
In many mailers you get more credits and/or more people to mail to if you get referrals. The benefit often isn’t worthwhile enough to be worth actively promoting the mailer exclusively but you generally should promote it as a secondary program – depending on the benefits of the specific mailer.
For example, in many mailers you can email your downline for free (in addition to mailing random members). When you start getting your referrals you might think, “ten extra people – so what”. But in time, those ten people may take on others who take on others and your downline will grow. As I say, it’s fine to promote with secondary advertising.
You earn commissions of course for upgrades and these can cover your own monthly cost of being upgraded or recoup the cost of a one-time offer.
When you start using mailers, be prepared for a deluge of email. You need to be able to handle it all.
Most decent mailers have two email addresses you can set:
- list address – this is where all the other members’ mails will go
- contact address – this will only be used to send you admin emails and perhaps solo emails (see later)
Your contact address should be a main address that you check regularly. Your list address is the one that is going to get 10-50 or more emails per day per mailer (it varies by mailer).
Everyone has their own system for handling this. One good way is to have a totally separate gmail account just for list mails from all mailers.
A very good way is to use ViralInbox. This is more than just a mail inbox, it’s a mailer in its own right. But it makes it pretty convenient to handle large volumes of mail, especially if you don’t want multiple gmail accounts. It’s also guaranteed to accept mail, something that isn’t an issue with gmail generally but is with other mail providers and ISPs. And if a mailer sends you an email and it bounces, they’ll often suspend (temporarily) your account until you enter a new email address.
One thing you need to be aware of is some mails from mailers have expiry dates after which you won’t earn credits. You can set up filters (gmail) or multiple inboxes (ViralInbox) to keep mails from mailers separate and easy to find.
You should never feel that you have to open every email from every mailer every day. But if you make the mails from a given mailer easy to find then you’ll be able to just go and earn credits on an as needed basis – just being mindful of expiry time (the time is rarely less than 7 days by the way)
This I would say is one of the best tips I could give you. Whether you’re always opening all mails or whether you only open the ones that catch your eye, do keep a swipe file of good emails; mainly for the subject lines but also for the email content. And bookmark web landing pages that work for you too for that matter.
Regardless of the mailer, subject line is the biggest factor in someone opening your mail rather than someone elses. If you find a good one, be prepared to rotate it around, particularly in a given mailer if the response drops. Or rotate anyway for variety and for split testing purposes.
Many mailers have the ability to send HTML. As many people swear you should as shouldn’t. Personally I’ve rarely sent HTML emails because personally I prefer to receive text emails (generally). It’s one area I can’t offer the benefit of experience.
I would recommend that you don’t get all excited and jump straight into creating HTML emails just because you can and they look fancy. Using HTML will increase the already large number of variables I mentioned earlier. Link color, which bits are bold, font-sizes etc.
What would be good (and I should do this too) is use text until you have an email subject line and body that you can fairly well predict the response. Then try an HTML version of it and see how it compares. If there’s a big difference (better), then it’s worth split testing HTML versions. If there’s a small difference, it may not be worth it.
But either way, the only way to know is test and that means sending a lot of emails (under otherwise identical conditions) before you can be sure one is definitively better than the other.
As most people don’t see it’s HTML until they open it anyway, I personally don’t think it’s a hugely important factor but don’t take my intuition for that.
Sending emails is simply a matter of going to the appropriate page, entering your subject line and email body, entering the link (credit based mailers), defining the number of people it should go to (where you have the option of spending credits) and hitting send. Once you send, you can’t cancel and you’ll have to wait x hours or days before you can send another.
Ideally you should track everything. Sometimes the mailer will track open rates for you but far from always. In a credit based mailer, open rate should be nearly identical to click rate (the people that click on the credit link) since people will rarely open the email but not take the additional step to earn the credits.
But the real important measurement is conversions.
Tracking should be a whole chapter in its own right but here’s what to be looking for. If the page you’re promoting leads to a program that people signup for then look to see whether they show you the where from information when they show you your referrals. If they do, that’s a big bonus because all credit based mailers should then be apparent on that referrals page i.e. you’ll know which signups came from which mailer and the date – that should be enough info to know the true conversion rate for that mailing.
If you use create your own splash pages or you use a service like adkreator to create them then you can track using third party services. However, I created VitalViralPro to do all this for you automatically (the tracking, not so much the splash page – adkreator is better but if you want to use just one service it may be good enough)
I’ll have a dedicated tracking page set up soon.
ViralMailProfits is the best way to manage your mailers and mailings. Yes, it’s a program of mine but it’s used by over 25,000 people and is specifically designed to make life easy when you use mailers.
With ViralMailProfits you can create as many templates as you want for subject lines and emails, it tracks open rates (half of the tracking problem), reminds you when a mailer is ready for mailing and lets you easily review all your open rates for your past emails, grouping them by mailer or subject line or email.
It doesn’t send your email automatically but it does everything else.
That’s all the general info I can think to give you right now. If there isn’t a page below this menu (Resources -> I’m your sponsor in -> mailers) then either I haven’t gotten around to writing it yet or the mailer is very generic and there’s nothing to say about it.
So please look to see if there is a specific page and go there next. Otherwise, why not bookmark ths page to read again a couple of times until you’re at home with mailers.
Of course each mailer should have instructions for using the mailer, most won’t have the kind of tips you’ll find here.