There’s a lot of buzz around now about web 2.0 although the term is widely misused and is taken to mean social networking e.g. sites like MySpace, FaceBook, Twitter, Digg and the art of blogging. What all these sites have is interactivity. Strictly Web 2.0 is more of a technical distinction between old sites where you had to wait for pages to reload every time you did anything. By contrast, well designed sites today have a very much more immediate feedback when you change things.

But I’m not going to split hairs about the definition – it’s so widely used to describe any site that has user interaction that we have to go with the flow.

Below you’ll find various topics – if you’re interested, drill down or use the Articles menu above.

  • Blogging

    This is the biggest phenomena of the internet and the core of social networking. A Blog (you’re on one) is a site where the owner can easily publish new articles (known as posts) and then readers can leave comments. It’s an extremely powerful way of engaging with your visitors.
  • Social Bookmarking

    You’re no doubt familiar with bookmarking sites – saving them as favourites so you can easily come back to them later. Social bookmarking is where you register a bookmark in a public way. Users of the bookmarking service can then see what other people have bookmarked. The more times a site is bookmarked, the more popular it’s deemed to be.
  • Forums

    As with many of these categories, forums are by no means new but they are by their nature, very interactive. Someone posts a message and then others can reply. This can be a powerful means of marketing for several reasons. More…
  • Instant Messaging

    Instant Messaging is like text messaging for the internet. It’s interactive and immediate so is often more effective than email. Beware that IM can be abused and there are many spammers using IM. Don’t buy any product or service that claims to build you friends automatically or send messages to milltions of hotmail users (for example). More…
  • RSS

    Really Simple Syndication. This is a cool facility that is poorly understood and not widely used (in terms of percent of users that use it). But use it well and you could find your content being syndicated (mirrored) right across the internet – increasing your exposure. More…

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