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choosing the right product

Choosing the right product or products to promote is a key step in affiliate marketing and there are many considerations and ways of going about finding suitable products.

One way to start is to look for products related to an area of interest to you – e.g. related to your work, your hobbies or interests or maybe just something you’re knowledgeable about.

This is particularly important if you plan to build a site around the topic or write articles about it.

If you know that you won’t be building sites or writing articles around the product then it’s perhaps less important that the product is of interest to you. After all, you can learn enough about any product to be able to promote it.

Then there are ethical considerations. If you’re going to promote a product, you need to think about ethics. There are products that you might be happy to promote because you use them yourself and know them to be good – this is ideal. Or at the other end of the scale there might be products that are dodgy, immoral or even illegal that you wouldn’t want to promote using your real name.

Assuming that you’re not going to be promoting ‘dodgy’ items, your most likely ethical consideration is likely to be whether you feel you need to have tried the product to be able to promote it, given the type of promotion you’re doing.

For example, if you’re going to build a complete website and it’ll have your contact details on it, you will only want to promote products that you would be happy to be associated with. On the other hand, if you’re doing paid advertising and simply connecting searchers with affiliate products then there is no real connection to you and you don’t need to be quite so choosy about what you promote. You could promote products you wouldn’t even buy yourself. After all, you’re promoting them, not recommending them.

And there’s also the issue of whether you should have used the product yourself. Again, if you’re going to be putting your name to it, it’s not essential that you’ve used the product but you may need to make that clear if you’re recommending it.

So if you just had an isolated advert (on the site but not connected with the content on that page), you’re not implying you’ve used the product or that you’re recommending it – it’s just an advert. But if you’re writing a page about the product, you shouldn’t write as if you’ve used and evaluated the product if you haven’t. If you haven’t used the product, refer to other reviews or say this product has been rated 8/10 by blah blah source.

But remember these are guidelines. People have different levels of ethics and some people will write a personal review and recommendation even though they haven’t used the product because they know they’ll be more likely to make a sale.

Where To Find Products

There are many sources of products. For example, you could promote books through Amazon. Physical products tend to pay lower commission than digital products like software or information products (like ebooks and CDs/DVDs).

There are many online stores that allow you to be an affiliate and send visitors to their store via a special link (your affiliate link) that means that if that visitor buys something, you earn a commission.

Another way to find products is to search Google for keywords or products and find what people are promoting and where those products are from. Don’t click on the paid adverts within Google – this is not fair on the advertisers. Go to the URL displayed in the advert and find the product from there.

Another consideration is whether you look for products that have a recurring fee. This is fantastic because you could sell a product or service once and earn an ongoing monthly income from it. Online services are a good example – think website hosting, autoresponders, domain names, membership sites.

Of course, the amount of commission you can earn is going to be a big factor in deciding what to promote – especially if you’re going to be using paid advertising. High ticket items sound great and they are when they sell but they may be harder to sell. When considering the amount of commission, consider also what the refund rate is likely to be. Some affiliate product sites (e.g. ClickBank) will tell you what the refund rate is for a given product so that you can factor that in to your considerations.

Sources Of Products


Originally books but now many more types of products


All electronically deliverable products. This is probably the most popular marketplace for affiliate products. You could also sell your own products through ClickBank.


Commission Junction
Digital and physical products. Another great marketplace for finding suitable products.


Another varied source of products to promote including health products, recurring commission products, online gaming accounts. Some of these can be quite lucrative.

Other Considerations

Some affiliate marketplaces pay more commission than others. ClickBank pays high commissions on many products because all of the products are digitally delivered. As mentioned before, physical products will pay less commission because there is less percentage profit. Some affiliate companies pay quicker than others, they have different refund policies.

“ Affiliate marketing can be very profitable and the big attraction is the ease with which it can be done. Finding the right product(s) to promote is a key factor in the viability of this form of marketing – as with any other form.”


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