Is video the only way?

No.

Should you have video?

Yes.

But a sales page without a video may do way better than a sales page that is just a video.

Does Everyone Want Video? Really?

Lots of gooorooos would have us believe that video is the modern way, the only way.

I disagree.

What I want, and believe many people want, is to have choice and to be in control.

I might not have time to watch a 10 minute video (especially if the first 8 minutes are fluff about how good the creator is or how he was homeless 3 years ago) when all I might need at that time is 5 bullet points.

I might not want to listen to a video because it’s 5am and the rest of the family are asleep.

And I really don’t want a video where you deliberately remove the controls and force me to watch it the way you want me to watch it.

Every time someone forces us to do something a certain way, when we know we’d rather do it a different way, our hackles rise. And that’s supposed to be good for getting the sale?

There are so many examples of what I call selfish marketing.

If I force you to opt-in just to view my page, the conversion rate of that opt-in may well be high. But at what cost?

A buy button that doesn’t appear until you’re near the end of the video? Come on, treat me with respect.

How about this for an awesome, but not rocket science, outline of a page:

  • 5 bullet points
  • A paragraph of explanation
  • If you want to learn more, watch the video or read further down the page.
  • Here’s the buy button
  • [Detailed stuff that I can read if I want to]

Boom. Works for me.

I don’t want to be a sheep and i encourage you not to be either.

I think maybe 80% of people are sheep, 20% think for themselves. 80% of people say “video is good, you must have a video sales page” and then it becomes a self-fulfilling prophecy. Because all people see are video sales pages, video capture pages, they believe it’s the way and start to spout off to others that it’s the way – and so it becomes the way.

Trust me, you won’t lose genuine potential customers because you don’t have a video (provided you have decent content to read). Yes, I might have preferred to watch a video. But you don’t have one? That’s fine.

At the end of the day, I got what I needed to know from your page – you did a good job.

But if all you have is a video, and at that moment in time, I don’t want to watch a video? Or you make me sit through a video and at the end, I think “you just wasted 10 minutes of my life?” – you did a really crap job my friend!

There are so many products that promise unlimited traffic – luring you to buy with words like “automated”, “limitless” and free.

I recently bought Traffic Elixir based on the sales page. After all, we all need traffic, right? I always but always look at something I buy as an investment and provided I think it will make me my money back (and more), I’m always willing to look for more traffic.

But right now, I’m still in two minds whether to refund or not…

The product is great – if you’re comfortable with doing (what I would call) Black Hat stuff.

The only reason I’m not instantly refunding is that I already took away some good ideas from it. And if those ideas profit me to the tune of the relatively small amount involved, it’s not fair to ask for a refund.

If you don’t buy the OTO, the basic product would be a no-brainer at the cost. It’s based around Google+ – a very under-exploited resource (myself included).

But here’s the catch…

To get the kind of traffic it promises, you need multiple accounts. BIG LOUD WARNING BELLS!

Some people don’t think twice about doing black hat or grey hat stuff (grey hat is ‘kind of bad’ but not as bad as black hat).

What is black (or grey) hat?

It means different things to different people and in different contexts.

At its core it means deceiving, tricking, fooling, frauding (is that a word?), abusing, exploting loopholes – ah!

As I wrote that, I figured out how I explain this – I wasn’t sure before.

Google have a passion for beating black hats

If a system requires that you set up multiple accounts (aliases) to make it work then there’s a reason for that.

And in this case the reason is that you need to join hundreds of G+ groups for this to work. And Big G looks for suspicious behaviour so if you join 100’s of groups, you’ll be flagged right away as a potential spammer.

So Traffic Elixir gets round that by suggesting you set up multiple G+ accounts – aliases; You try to trick Google.

Good luck with that!

It may work now but Google’s passion for beating anyone that exploits them is well known.

The people that sell this kind of stuff say things like, “avoid the Google slap” (the Google slap was when Google changed their algorithm and a ton of black hat pages effectively got removed).

If google wanted you to be able to join hundreds of groups and send the same spam to all of them, they’d let you. But they don’t.

Traffic Elixir gets around this a little by ‘spinning’ the post you make (creating different versions of it) for each group (you need to sign up to a 3rd party service for this).

But hold on. Do they think Big G is stupid? Have they not heard of IP Addresses?

It’s only my opinion but I know if I lost my main Gmail account, I’d be dead in the water. Although I have many email accounts (for white hat reasons), almost everything I do is through Gmail.

And if Google slap you, you will lose everything. Is it worth the risk?

Do your own due diligence – I won’t use the black hat stuff within Traffic Elixir even though there’s stuff I can use.

One last question for you…

There’s a lot of psychology in sales pages.

A big one is that the right words and some slick presentation (appearing as an authority) can totally make you drop your defences and start hanging on every word you read.

Some marketers are genuine and they want to share what they’ve found with others – sure they do it to make some more money but that’s how the world works – trade.

But ask yourself this question:

If this system works so well, they could make far more by employing teams of VAs (virtual assistants) to create 10 accounts each and drive boat loads of traffic anywhere they wanted. They’d make more than they would by selling it to you for a few 10’s of dollars. Why do they sell it?

Unscrupulous people sell stuff that no longer works or sometimes never worked.

Don’t lose your home, don’t get slapped.

You could end up needing to change your internet provider just to be able to get a Gmail account again. And if you take the OTO, facebook too.

Most people would lose their left arm before their facebook account.

If you want to find out how to get more traffic and make more income, signup for my newsletter below.

[optinTango id=3]

Why Paid Traffic Rocks

Today I added a new article called “The Not-So-Obvious Advantages Of Larger Commissions“.

Part of the conclusion is the power you have when you change your mindset and treat traffic as an investment that will give you a positive ROI (return on investment).

It’s not easy to scale free traffic without spending more time and effort (or using a good downline builder like VitalViralPro) but paid traffic can be scaled up at will:

  • You buy a seed batch of leads or clicks
  • You make sales and a certain ROI
  • If that ROI is positive, you can scale up
  • More importantly, you can get a measure of how much you can afford to pay for your traffic

To read the full article, click here.

how to remember everything

It’s no use filing information any more
and expecting to remember
where you filed it

I don’t know about you but I really feel the effects of information overload at times. Much of it is self-inflicted – I’m co-owner of various programs and a member of hundreds. I have ideas, I see sites I like and want to review later, I have swipe files (a swipe file is like a scrapbook of adverts and sales copy and more that is the inspiration for ideas for my own creations), software documentation, photos, purchased resources like graphics, audio files, web templates…and that’s just a quick scratch of the top of my head!

I’m also a self-confessed ‘systems’ person – my historical ‘lack of organisation’ and sheer frustration about not being able to find things over the years has let to me imposing system after system on myself in a (mostly) futile attempt to get better at handling tons of information.

Managing your time and managing your information are probably the two biggest skills you need to master if you want to pursue an online career and make a success of it. And of those two, managing your information will definitely help your time management (I know you can’t manage time blah blah but you know what I mean)

Every other skill you need can be googled, outsourced, borrowed, plagiarized (half joking) – as a software developer (and one that doesn’t get up every day younger than the day before) that needs to work regularly in various major programming languages, various programming environments and multiple projects, the speed with which I can either recall or find information I need is absolutely key to my productivity – I can’t stress that enough.

For example, sometimes I need to create some code and know I’ve done something similar somewhere before – but where – I have literally millions of lines of code to search. Can I remember which project it was? Sometimes. Which file it was in? Rarely – that requires a search – assuming I can think of something specific enough to search for.

Filing vs Searching

Say your field involves thousands of recipes. You want to recall a recipe for a cake you remember that had ginger in it. Chances are, your recipes are filed under categories that include cakes. Yes, you might have other recipes that involve ginger but you’re not looking for a Chinese stir-fry recipe here – you know you’re looking for a cake. But suppose you need to write an article about a particular spice and all the various recipes it’s used in. Now your filing system isn’t much help to you because you didn’t file your recipes under the spice they contained (even assuming they only contained one). And how would you file a recipe based on two major spices or ingredients anyway?

This is the dilemma with the filing method of information retrieval. Each item you file gets stored in one place and your ability to retrieve it depends on your ability to remember where it would be filed. You could have folders for cakes and for spices and store a recipe under both but then you might need to make multiple copies to store under all the categories you might want to search for in the future – country of origin, main ingredients, contains nuts, vegetarian or not, original creator…I’m not much of a cook but I hope the analogy works for you.

If you adopt a ‘search rather than file’ paradigm (and this only works when items are stored electronically), you wouldn’t worry about trying to remember where you stored your recipes, you would just search for terms you know appear in the recipe and narrow that search down until you find what you’re looking for.

So if you need a recipe for a main course that contains ginger, you search for ginger. If the number of results is too high to search, you narrow it down to vegetarian only or to recipes that also contain noodles.

The key to the search paradigm working effectively is search terms. Anyone that’s proficient in using search engines becomes subconsciously skilled at knowing what makes good search terms and what doesn’t. Some search terms are too vague and return way too many results for you to find the specific thing you’re looking for. Some are too specific and return too few results that the one you want isn’t even amongst them. But I search by starting broad and then adding more search terms to make the search more relevant (I also use negative terms a lot but that’s even more powerful and not relevant to this article).

But you might first search online for a recipe by typing ginger. Then you realise you’re seeing results for cats, hair and recipes so you add curry to your search – that should get rid of the felines and people. And so on, narrowing down your search until the number of results is manageable to search through manually.

Sometimes, searching with a search engine is good enough but would an online recipe necessarily contain the words ‘main course’? I imagine a desert recipe often contains the word desert but it could call itself a pudding.

Enter the wonderful world of tags

Tags are beautiful and wonderful – and immensely powerful.

You’re probably familiar with tags but in case you’re not, tags are keywords that you can identify about an item. So sticking with the recipe analogy (and assume we’re going to scan and file recipes electronically), you would add tags to each recipe before you store it. Now here’s the thing: you can add as many tags as makes sense. No need to decide between filing under ginger or main course or from Latvia or curry – you just add all those tags at the time you file it. And provide you have the means to add and search by tags, your information retrieval problem is well and truly licked.

Let’s change the object of searching to emails for a moment. Not that many years ago, I used a program called Outlook to receive and store emails. Running an online business, for legal reasons I have to keep many emails but storage is cheap so even then I rarely deleted an email, it just got archived. Some emails had no immediate relevance but there’s a good chance I’d want to be able to find them some time in the future.

I agonised over how to file emails. Do you file by sender or by topic? Or by the type of email? Do I file by project  or topic? More often than not, when I needed to find an email, I’d resort to the search feature to find it.

Let go of worrying about how to file and trust instead in the ability to search for what you want. If you have programs that allow you to search within documents then you may not need tags. If you use gmail or almost any email client, you can probably search in all kind of ways and find what you’re looking for easily – making it irrelevant how you filed (although sensible filing and only searching in certain folders may help).

Under your operating system, you can search for documents that contain certain words. If you use that, who cares where you decided to file it!

Contacts is another one where there’s a potential filing dilemma (assuming you have more contacts than you can easily recall why you have them just from the name) – do you file under personal/business? The company they work for? The job they do?

Replace your notebook!

If we’re talking about emails, word processor documents, spreadsheets – files that contain machine readable text, there’s generally not too much problem. Those are very specific kinds of documents with specific programs for handling them.

I still have a notebook on my desk at all times – I use it to augment my short term memory. Sometimes I find it easier to think if I write something. But I long stopped expecting to be able to find something I needed in my notebooks. I started creating important notes on the computer.

When I first started, they were usually word processor documents or spreadsheets but then I discovered what I briefly thought was a panacea – Microsoft OneNote – wow, what a program! Until I started tying myself in knots because the paradigm of OneNote is that you hierarchically file your notes! So I’ve just written a great piece of code that I will probably want to refer to again in future. Do I file it under the project I was working on? The problem it solves? The client? The language? The answer for me is what is the single piece of information I’m most likely to recall in the future – and unfortunately I often remember I wrote a piece of code to do something but not always what project it was for – and by project is the usually the way it makes sense to file.

So I realised, I wasted all this time creating category hierarchies but was rarely able to find things by drilling down through categories because of the many ways I might have decided to file at the time.

Evernote - never forget anything again

They say elephants never forget.
With Evernote, you won’t either.

 

These days I use a wonderful, wonderful program called Evernote. When I first started using it, I still believed that my main problem was deciding how to categorise information – so I naturally thought in terms of hierarchies – creating nested ‘folders’ to store my notes in. Don’t make that mistake – it’s pointless. There’s no harm in having some – like personal/business or for major projects – but you won’t be finding things by looking through ‘folders’, you’ll be a master at using tags!

When I want to file a snippet of code, I can copy and paste the code into Evernote or just create a note that refers to the relevant code. But the key thing that makes the system so wonderful is that I don’t need to agonise over where to file the note – I just add any tag I can think of that’s relevant to the note I’m storing. The project name, the year, the language, the client, the problem it solves (or at least the major type of problem such as ‘validating email addresses’).

Later, I can have Evernote show me all my notes that contain the tag ‘javascript’ – assuming I remember I’m looking for something written in javascript. But if I can’t remember the language, I can probably remember enough things to be able to find it fairly quickly.

I didn’t discuss it here as this post was long enough but my other criteria for productivity tools these days is that they should be able to store my information ‘in the cloud’ so I can access it from anywhere. Evernote meets that criteria so I can add or retrieve notes from my mobile devices too.

They say in the land of the blind, the one-eyed man is king. Mastering being able to find any information you want, when you need it will make you a ruler in your field. Tags are the key!

Save your time – and your sanity

1Back in 2012 I wrote about how frustrating I find the trend towards video not being an additional medium I could choose to watch, but to it being the only way I can find out about something.

Sales pages are the worst for this now.

I get an email saying, “hey – check this out” and then the link takes me to a video – with no controls so I can skip fluff and I waste 10 or 20 minutes of my life watching something when I could have skimmed a sales page to determine first whether it was something that would interest me.

I’ve discovered a seriously useful tool that lets you watch videos at any speed you like – and the audio is cleverly processed so it’s still intelligible.

You can certainly watch videos at 50% faster and still understand them. And you can speed up and slow down at will.

It’s a paid tool but there’s a free trial available – I strongly urge you to try it out.

Enounce MySpeed 5

This post was triggered by an email I received today – more on that shortly.

If you use any kind of advertising, you should be tracking. And yes, that applies to you traffic exchange advertisers – especially you!

But unless you design and host your own splash pages, there’s a problem – one that no-one really talks about.

You see if you promote xyz affiliate program using their promotional tools, you can’t track. Everyone says “you gotta track”, no-one tells you you can’t track. At least not without a very different kind of tracker.

The reason is that  every tracker out there (with the exception of 2)  is a hit tracker. That means it tracks hits. So suppose you send 1000 visitors to a splash page. Your hit tracker will tell you, “guess what, you got 1000 hits to your page”.

No shit, Sherlock.

What I want to know is how many people clicked on the splash page. Then I can split test and so on. “Oh, sorry Sir, we’re a lowly hit tracker, we can’t track actions

What you really want to be able to do is track actions.

That’s why the email triggered this post – it was aimed squarely at traffic exchange users saying they must track. But traffic exchanges have a particular feature – you tell them you want 1000 hits to a specific page and they do it (well, most do). So where’s the value or benefit in a hit tracker that tells you you got 1000 hits to your page?

If you’re promoting a splash page, there’s actually very little use tracking the hits to the splash page – you normally know that. What you want to do is measure of those 1000 visitors, how many clicked through to the next page. So the call to action link on the page needs to be a tracking link. If you design and host your own pages, that’s not a big deal.

But what do you do if you’re promoting an affiliate program using their promotional tools?

The answer is, you use VitalViralPro – one of only two action trackers and the only one that works even if the visitor has javascript turned off!

You see everyone says you should track but what you should really be doing is tracking actions. THAT’s what tells you how effective your campaign is!

 

 

Another 8 months in EasyHits4U

Back in March I wrote about the results I was getting with EasyHits4U

8 months has flown by so I thought it was time to update you on my results over that time. Remember, I don’t actively promote other than by virtue of having my referral link in all the downline builders in all the programs I’m a member of.

These are the new stats (March figures in brackets):

  • 428  direct referrals (397) +7.8%
  • 1545 level 2 referrals (1356) +13.9%
  • 2400 level 3 referrals (2087) + 15.0%
  • 4492 level 4 referrals (4016) + 11.9%
  • 7392 level 5 referrals (6531) +13.2%
  • 8021 level 6 referrals (6714) +19.5%
  • 24278 referrals total (21101) +15.1%
  • 701 Equivalent Surfers* (617) +13.6%
  • free credits per month from referrals circa 26k (22k) +18.2%

*Equivalent Surfers – members get 15%, 10%, 5%, 3%, 2%, 1% of the credits earned by direct, level 2, level 3, level 4, level 5, level 6 respectively. E.g. 100 members on level 6 @ 1% is equivalent to one more average surfer surfing directly for you.

So my $10 or so per month for upgraded membership now gets me circa $155 of credits every month – it’s nearly 1000 credits per day now!!

Don’t delay any longer – this is like investement funds – joining just 5 years later could halve your final retirement figure – that’s the power of compound interest!

Some multilevel exchanges you should join:

EasyHits4U

WebBizInsider

TrafficG

TrafficBonus

SplashPageSurfer

MaxTrafficPro

And if you really want to drive your traffic exchange downlines, discover how VitalViralPro will revolutionise how you promote!

 

 

I saw a site promoting video products today and it had this ‘fact’:

The Industry is predicted to grow ten-fold in the next 5 years. By 2013, video will account for 2/3 of all global Internet traffic including mobile phones.

So I wonder where this prediction came from?

And even if it’s true, it doesn’t say, “2/3 of all internet marketing traffic will be video”. Yet that’s their premise in suggesting I buy their product.

As far as Internet Marketing (IM) goes, there’s been a massive increase in the number of video-only sales pages. Even video-only opt-in pages – I can’t know what I’m opting in for without watching the video. Well screw you, I’m not wasting 2/3 of my life watching videos when a few bullet points would tell me what I want to know and pique my interest enough to opt-in (or not).

You’d like to think these people have split-tested a video-only version against other pages – text only, text and video. I would bet my business they haven’t.

Video-only is a lazy way to do sales pages; yes, video is great for the psychological triggers that are harder to do in text. But I buy mostly on facts, not emotion. And yes, I know according to many, most people buy on emotive triggers, not ‘boring’ details – like facts. Well why not provide both, you lazy SOBs?

This is what I think happened:

Someone added video to a sales page and got good results. Then someone started selling the idea that video increased sales or opt-ins.

Next thing, someone’s doing opt-in and sales pages where virtually the only content is the video (e.g. most clickbank products now).

And crucially, many many other people thought “this is the trend, this is what I should be doing”. And it came to pass that video-only pages proliferated, no-one bothered to split test and sales depended on an emotionally laden, factually lacking video.

OK, I’m extrapolating a lot from my own feelings, my own loathing of video-only pages; I hate being forced to watch a video with a signal to fluff ratio of 5%. I didn’t set out to make this a promotional post at all but if it wasn’t for my trusy enounce video speed control (http://www.enounce.com/), I’d have gone mad by now. At least I can squander only 10 minutes of my life at a time rather than 20.

Am I the only one? What do you think? I’d love your comments…

Here’s the solution, courtesy of howtogeek.com

It’s a very simple registry edit but if you’re not confident editing the registry then don’t attempt it.

1. Back up the Registry by creating a restore point.
2. Go to Start > Run (or Windows-key + R), type in regedit and hit OK.
3. Navigate to the key HKEY_CURRENT_USER\Software\Cla sses\Local Settings\Software\Microsoft\Wi ndows\CurrentVersion \TrayNotify.
4. Delete the values IconStreams and PastIconsStream.
5. Open up the Task Manager (Ctrl + Shift + Esc), go to the Processes tab, select explorer.exe and click End Process.
6. Open the Applications tab and click New Task at the bottom-right of the window.
7. In the message box that pops up type in explorer.exe and hit OK.
8. Explorer.exe will reload, and the missing icons should now be back in the system-tray where they belong.
9. Then if the volume bar isnt there, go to taskbar properties (where the volume was gray) and simply tick the box.

My Itunes stopped being able to connect to the apple store some time ago, probably after an update. And while I don’t use Safari often (just for site compatibility testing), it wouldn’t connect to the internet either.

 

The solution:

I advise you to save any work and close all programs first – when I did this my memory went to 100% and the PC was unresponsive and I had to forcefully reset it – it didn’t cause any problem though.

Open a dos command box in administrator mode:

If your cmd box is in your start menu, you can right click and choose “run as administrator…”

you can also type cmd in the run box and press ctrl-shift-enter rather than just enter.

Now simply type:

netsh winsock reset

Followed by return of course. You’ll be told you have to reboot.

After rebooting, it will all be working!